Creating an Emotional System: How Emotions Shape Behaviour and Drive Performance
When we talk about performance in organisations, we often jump straight to strategy, KPIs, frameworks, or capability. But underneath all of that sits something more fundamental - something we rarely name, yet feel every single day.
Emotion.
Every organisation has an emotional system.
Some are intentional and healthy.
Most are unspoken, unmanaged and left to chance.
The Emotional Culture Deck (ECD) gives leaders a way to make that system visible - and shape it in a way that genuinely improves how people show up, interact and perform.
Why Emotional Systems Matter
Emotions drive human behaviour.
Behaviour drives team culture.
Culture drives performance.
It’s simple, but profound.
Whether we acknowledge it or not, our emotional experiences determine:
- how we collaborate
- how we make decisions
- how we respond to pressure
- how safe we feel to speak up
- how we navigate conflict
- how deeply we trust one another
When a team’s emotional system is intentional, supportive and well understood, people are able to work in ways that are healthier, clearer and more productive. When it’s not, the cracks eventually show - disengagement, burnout, conflict, confusion or high turnover.
Making the Invisible Visible
One of the most powerful aspects of the ECD is that it brings emotional systems out of the shadows.
Through simple but thoughtful prompts, leaders and teams identify:
- the emotions they want to feel more often
- the emotions that get in the way
- the behaviours that support or hinder performance
- the rituals and habits that bring the desired culture to life
This turns emotion from something “soft” or abstract into something tangible and strategic - something leaders can actively influence rather than merely react to.
From Emotion → Behaviour → Performance
When teams articulate the feelings they want to foster - trust, calm, curiosity, confidence - the natural next step is to explore the behaviours that express those emotions in practice.
For example:
- If we want people to feel supported, what behaviours must leaders consistently model?
- If we want to reduce feelings of overwhelm, what rituals or boundaries need to be put in place?
- If we want to encourage innovation, what emotional conditions make risk-taking feel safe?
This is where performance is born.
Not in dashboards or strategy documents - but in the daily micro-behaviours shaped by how people feel.
Leaders Set the Emotional Tone
Leaders play a central role in any emotional system. Their presence, energy, clarity and behaviour create emotional ripple effects across teams -often referred to as emotional contagion.
When leaders are grounded, consistent and emotionally self-aware, teams are more likely to feel safe, engaged and motivated. When leaders are stressed, reactive or disconnected, those emotions spread quickly too.
ECD work helps leaders recognise their role as emotional “signal senders” - shaping the emotional climate long before a word is spoken.
Why Emotional Systems Improve Performance
When teams design an intentional emotional system, they create the conditions for:
- clearer communication
- stronger relationships
- healthier conflict
- better decision-making
- more sustainable performance
- reduced burnout
- greater trust and psychological safety
High performance doesn’t come from pushing harder.
It comes from designing an emotional system that enables people to do their best work without breaking themselves in the process.
Final Thought
The future of leadership isn’t just strategic - it’s emotional.
When we design emotional systems with care, intention and humanity, we shift how people feel, how they behave, and ultimately, how organisations perform.
And that’s the real power of the Emotional Culture Deck.
It gives us a language - and a toolkit - to lead in a way that feels better and works better.
Leadership is about many things - strategy, performance, accountability - but at its heart, it’s about people.










